10 Employer Branding Strategies to Attract Top Talent

Hiring great talent isn’t just about filling roles, it’s about building a company people genuinely want to be part of. Skilled professionals are drawn to organisations that reflect their values, treat their teams well, and offer more than just a paycheck. That’s where employer branding makes a real difference. A strong employer brand helps you stand out, connect with the right candidates, and turn interest into long-term commitment.

Let’s understand how you can build an employer brand that truly speaks to top talent.

What is employer branding?

Employer branding refers to the public image of a company as a workplace. It includes your values, work culture, employee experience, and how you present yourself to job seekers and current employees. In simple terms, employer branding is the story you tell (and show) about what it’s like to work at your company.

It’s not just about fancy perks or a fun office. It’s about creating a real, positive image of your company that reflects your mission and what you stand for.

Why is employer branding important for employers?

Having a strong employer branding strategy brings many benefits. Here’s why it’s important:

1. Attracts better candidates

When your company has a good reputation, people will want to work with you. Job seekers often research a company’s culture, values, and employee reviews before applying. If your employer branding tells a positive and clear story, you’ll naturally attract more qualified and motivated candidates.

2. Reduces hiring costs

If more people are applying to your company because of your strong employer branding, you won’t have to spend as much money on job ads or recruitment agencies. You’ll also fill roles faster, which saves both time and money.

3. Improves employee retention

When employees feel proud to work at your company and are treated well, they’re more likely to stay. Good employer branding helps reduce turnover and build loyalty.

4. Increases employee engagement

Engaged employees are more productive, creative, and loyal. A strong employer brand makes your team feel valued and connected to your company’s mission.

10 employer branding strategies to attract top talent

1. Define and communicate your core values

Start by clearly identifying your company’s values. What do you stand for? What kind of behaviours do you encourage? Share these values everywhere—on your website, job descriptions, social media, and in internal communications. Employer branding begins with being authentic about who you are.

2. Cultivate a positive employee experience

Employer branding is not just for outsiders—it starts within. Make sure your current employees have a positive work culture environment. Happy employees are your best brand ambassadors. From onboarding to career development, focus on creating a great employee journey.

3. Invest in employer branding on social media

Use platforms like LinkedIn, Instagram, and even TikTok to showcase your culture, people, and behind-the-scenes stories. Social media is a powerful tool for employer branding—it helps you reach a wider audience and makes your company feel more approachable and real.

4. Emphasise diversity, equity and inclusion (DEI)

Diversity isn’t just a trend—it’s a key part of strong employer branding. Cultivate a culture of DEI where actions are transparent and results are clearly assessed. When people see that your workplace is inclusive and fair, they’re more likely to see themselves as a part of it.

5. Offer competitive benefits and perks

Salary is important, but so are other perks. Health benefits, mental health support, learning budgets, paid time off, and wellness initiatives all add up to a strong employer branding message. Highlight these in your job postings and online platforms. If you're not sure where to start, check out our guide on how to build a comprehensive benefits package to provide perks that truly stand out.

6. Participate in industry events and networking

Get your brand in front of potential candidates by attending or hosting industry events, meetups, and webinars. It’s a great way to boost visibility and showcase your thought leadership as part of your employer branding strategy.

7. Optimise your career pages

Your careers page is often the first place a potential candidate visits. Make it easy to navigate, full of real employee stories, and clear about your values, benefits, and open roles. A strong careers page supports strong employer branding.

8. Empower employee advocacy

Encourage your team to share their experiences on social media and review platforms. When employees talk positively about their work life, it adds authenticity to your employer branding. You can even create employee spotlight campaigns to celebrate your team.

9. Offer flexible work arrangements

Remote work, hybrid options, and flexible schedules are now expected by many professionals. Flexibility sends a message that you trust your employees and value their well-being, both key to modern employer branding, so it is safe to say that remote work is the future for a happy workforce.

10. Leverage technology and data-driven insights

Use tools to track engagement, candidate feedback, and hiring trends. These insights can help you fine-tune your employer branding efforts. When you understand what’s working (and what’s not), you can make smarter decisions to attract top talent.

How can you improve your employer brand?

Building a strong employer brand is a journey, not a sprint. It's a continuous effort, but you can begin with these simple steps:

• Ask your employees for honest feedback through surveys or one-on-one chats
• Refresh your career page with updated content and testimonials
• Share real stories about your team on social media
• Keep your job descriptions clear and aligned with your values
• Show appreciation regularly, both in private and in public

Improvement takes time, but small actions add up and can make a big difference when done consistently.

How do you measure the success of your employer branding strategy?

To know if your employer branding efforts are working, track the following:

• Number and quality of applications – Are you getting more interest from the right kind of candidates?
• Time to hire – Are you filling positions faster than before?
• Employee turnover – Are fewer people leaving your company?
• Engagement surveys – Do your employees feel satisfied and motivated?
• Online reputation – Are your reviews on sites like Glassdoor or Indeed improving?

Keep checking these metrics regularly. The more you measure, the better you’ll understand how your employer branding is performing.

How can Native Teams help?

Building strong employer branding takes time, effort, and the right tools—especially when your team is spread across different locations or countries. That’s where Native Teams can support you.

Native Teams is the global platform for work payments and employment that helps companies hire, manage, and pay employees or contractors anywhere in the world. Unlike other platforms, we focus on making things easier for both you and your team. 

We care about your people just as much as you do—that’s why we ensure accurate, on-time payments in 85+ countries and offer access to employee benefits like healthcare, pensions, and statutory perks like gym memberships, wellness programmes, and coworking passes. It’s everything you need to support your global team and strengthen your employer branding.

In summary

Strong employer branding is your secret weapon to attracting and keeping top talent. It’s about showing who you are, how you treat your people, and why someone would want to work with you. By investing time and effort into these strategies, you’ll build a reputation that draws the right candidates, people who don’t just want a job, but want to be a part of your mission.