Employment
Legal employment for your global team
EOR (Employer of Record)
Your global team, locally employed
Work and Compliance
Global work management
HR, Payroll & Benefits
Manage all admin tasks from one place
Global Employee Benefits
Premium benefits for your global team
Relocation and Visa
Relocate your team anywhere
Employment Contracts
Localised employment contracts
How Hypefy Scaled Influencer Operations Globally with Native Teams
As Hypefy expanded its AI-driven influencer marketing platform into new regions, the growing complexity of managing payments and contracts across borders began to hold them back. Compliance challenges, fragmented payment systems, and operational inefficiencies created roadblocks to scale. Native Teams stepped in with a tailored solution, helping Hypefy manage its gig workforce efficiently and compliantly, while enabling the company to focus on global growth.
About Hypefy
Hypefy helps brands run smarter influencer campaigns. With powerful AI at its core, the platform takes care of outreach, coordination, and performance tracking. Operating in 28 countries and expanding quickly into new global markets, Hypefy helps brands like Nivea, Kaufland, PepsiCo, and Philips scale their marketing campaigns with speed and precision. Recognised at leading tech events like Podim and Expand North Star, Hypefy is growing 3-4x annually and transforming how modern brands run influencer marketing.
At a glance
100% global compliance
Payments and contracts fully aligned with local regulations in 28 countries, ensuring compliance and smooth global operations.
Automated contractor payments
Centralised and automated payment processes for gig workers, making it easy to manage and send payments on time.
Scaled across 28 countries
Grew operations from 1 to 28 countries across Europe and the U.S., all managed by a single person handling contractor payments.
300% less admin work
Reduced administrative workload by 300%, enabling fast global scaling without the need to expand the finance or legal team.
Managing payments, contracts, and compliance across different countries was a major administrative burden and legal risk, especially as a young startup. Cross-border payments were slow, costly, error-prone, and at times, we didn't even know how to approach them correctly. Handling freelancer and gig worker payments in a legally compliant way was one of our biggest roadblocks to scaling.
Filip Špiranec,
Co-Founder of Hypefy
The challenge
Legal compliance and international gig workers' payments
Hypefy's rapid growth brought operational complexity:
Managing contracts, invoices, and payments for 500+ gig workers across 28 countries created legal and financial risk.
Manual processes and fragmented tools like PayPal or wire transfers slowed operations and led to costly errors.
Ensuring legal compliance with local labour and tax laws became unmanageable for the internal team.
Without a streamlined solution, Hypefy risked delays, penalties, and dissatisfied freelancers, all of which threatened their ability to scale.
The solution
Scalable, compliant, and centralised gig workforce management
Native Teams delivered a unified platform that addressed Hypefy's biggest operational bottlenecks:
Contracts and payments were aligned with legal requirements across multiple countries.
Payments to contractors were centralised, secure, and processed significantly faster.
Native Teams took over complex documentation, tax considerations, and payment tracking, freeing up internal resources.
With faster payments and reliable contracts, Hypefy's freelancers stayed engaged and happy.
By replacing patchy manual systems with a single smart solution, Hypefy unlocked a smoother, faster, and legally sound way to manage its international talent network.
Native Teams helped us scale globally. Payments became faster and more reliable, contracts were managed in one place, and compliance was handled automatically. We saved time, and our workers got paid on time.
Filip Špiranec,
Co-Founder of Hypefy