How Maince Scaled Its International Workforce with Native Teams
The competition for talent in the UK and Europe has never been tougher. Companies in infrastructure technology, in particular, face the dual challenge of finding highly skilled employees while navigating complex compliance, payroll, and cross-border hiring regulations. For fast-growing businesses, setting up new legal entities in every market isn’t realistic, and yet talent can’t wait.
Maince, an AI-powered asset management software company, found itself at this very crossroads. By partnering with Native Teams, the company was able to scale its workforce internationally, quickly and compliantly, without slowing down its growth.
Meet Maince
Maince develops AI-driven asset management software that helps infrastructure providers optimise long-term maintenance planning for critical assets such as roads, bridges, and wind turbines. With operations in both the UK and the EU, Maince plays a pioneering role in data-driven infrastructure innovation.
As the business continued to grow, the need for global talent became a priority. But with offices only in London and Amsterdam, the team faced a familiar challenge: how to recruit and retain the best people when those individuals were based in countries where Maince had no legal presence.
“We have offices in Amsterdam and London, but in order to attract the right talent for our fast-growing organisation, we cast our net wide. Often, we end up recruiting staff in countries where we don’t operate. Native Teams helps us to quickly expand.”
— Marcel Puyk, CFO of Maince
The journey
Like many high-growth companies, Maince needed to act fast. Delays in hiring meant losing out on top candidates, but establishing legal entities in multiple European countries was both costly and time-consuming.
The challenges were clear:
- Limited reach with only two legal entities in London and Amsterdam
- High barriers to entity setup in new markets
- Complex compliance, payroll, and mobility requirements across different jurisdictions
Maince required a partner that could remove these barriers and give its team the confidence to hire wherever the talent was found.
Behind the solution
Native Teams offered Maince the support it needed to expand internationally without the burden of additional entities or administrative complexity.
- Cross-border employment support: Enabled the fast hiring and onboarding of employees in multiple European countries.
- Mobility assistance: Provided smooth relocation processes for team members moving abroad.
- Personalised onboarding: Each new hire had a dedicated Native Teams representative to ensure a smooth experience.
- Operational simplicity: Freed Maince’s leadership from compliance concerns, letting them focus on innovation and delivery.
“It was very easy to get started, and the onboarding process received strong support from Native Teams. I also really appreciated the fact that you get a named support person to speak to. Our experience with that has been nothing short of brilliant.”
— Marcel Puyk, CFO of Maince
The turning point
With Native Teams, Maince successfully built a distributed workforce across Europe — quickly, compliantly, and without unnecessary overheads.
Before: Hiring slowed down by legal and compliance obstacles, with limited reach beyond the UK and the Netherlands.
After: Fast, cost-effective international expansion, streamlined payroll and compliance, and a happier, better-supported workforce.
- Employees onboarded across Europe in record time
- Cost savings by avoiding entity setup and unnecessary legal fees
- Increased employee satisfaction thanks to dedicated support and smooth onboarding
Lessons for other businesses
Maince’s story illustrates how growth-minded companies in the UK and beyond can navigate the challenges of international hiring:
- Agility beats complexity. Expanding globally doesn’t have to mean opening new entities in every market. Using the right partner can save both time and money.
- Compliance builds confidence. Employees are happier and more productive when they know payroll, tax, and contracts are being handled correctly.
- Personalisation matters. A dedicated support model makes the difference between a transactional service and a trusted partnership.
For UK businesses looking to expand internationally, Maince’s experience shows that global hiring can be both scalable and straightforward when powered by the right solution.