Top Gig Economy Companies in 2023
The gig economy has changed the entire operational concept of modern organisations. As more and more individuals are turning to short-term arrangements, organisations utilise the gig workforce and the benefits that come along with it.
But, what exactly are gig companies, and what differentiates them from companies following traditional employment concepts? Keep reading, as we explain what gig economy businesses are, the types of jobs and companies in the gig economy, and what are the best companies where gig workers can offer their services and skills.
What is a gig economy company?
A gig economy company is an organisation that connects freelancers, and independent workers with clients in a variety of industries. Individuals that work in the gig economy get hired for temporary projects and arrangements and are not employed in the specific organisation they get hired from.
Why is it called a gig economy?
The name of the concept is quite self-explanatory. The term gig refers to short-term and project-based arrangements that last temporarily, for a specified amount of time. Therefore, unlike the conventional 9-5 roles, the gig economy relies on freelancers and workers who offer their services, skills, and expertise independently from any organisation.
The gig economy is on a constant rise, replacing traditional work arrangements daily. As such, it’s beneficial for both, companies that want to optimise costs for hiring expert workforce, and independent workers seeking more freedom, financial stability, and better work-life balance.
What types of companies and jobs are part of the gig economy?
The gig economy mainly consists of the gig workforce and organisations that integrate this model within their operations. Therefore, we can split gig workers into the following categories:
- Independent contractors
- Project-based gig workers
- Part-time gig workers
- Temporary hires
Even though the rise of internet technologies made a huge contribution to the popularity of online gigs, the gig economy extends to businesses from multiple industries and sectors, such as:
- Information technology
- Digital Marketing
- Project management
- Art and design
- Food and hospitality
10 Top gig economy companies
In today’s dynamic work landscape, the gig economy has emerged as a powerful force that transforms the way businesses operate and individuals seek employment. With the rise of short-term arrangements and freelance work, companies around the world are utilising the potential of gig workers to meet their diverse needs. Gig economy organisations are not only revolutionising traditional employment concepts, but they’re also providing opportunities for individuals to offer their services and skills independently.
In this section, we present a list of the top 10 gig economy companies that have made significant impacts in this evolving landscape.
Upwork is the leading freelance marketplace that connects talented freelancers with businesses and individuals in need of services in various niches. With its user-friendly platform, Upwork allows freelancers to showcase their skills and secure remote work projects in niches such as web development, digital marketing, content writing and beyond while enabling companies to access a pool of talented individuals across the globe.
Upwork also prioritises transparency and security for both freelancers and clients. The platform offers features such as hourly tracking, milestone-based payments, and dispute-resolution mechanisms to foster trust and protect all parties involved.
Fiverr is also among the most popular freelance marketplaces that allow freelancers to offer their services, and businesses to find affordable solutions in many niches, such as web and software development, design, digital marketing, and others.
Fiverr’s standout feature is its accessible pricing model, with services starting at just $5, making it an attractive option for businesses of all sizes. The user-friendly platform and transparent review system enable organisations and individuals to find freelancers quickly and efficiently, while freelancers can leverage the platform to expand their client base and earn their income.
Similar to Upwork and Fiverr, PeoplePerHour is a marketplace that connects freelancers with businesses, and clients in need of any type of services. One of the greatest advantages of PeoplePerHour is its AI-based algorithm, which matches freelancers’ and clients’ profiles according to the relevance, nature of the job, expertise, experience, location, and other factors.
PeoplePerHour offers a flexible payment system, allowing freelancers to choose between an hourly rate or a fixed price – the Hourlies feature. This also simplifies the process for clients, as they can quickly find specific services with transparent pricing and defined delivery timeframes.
As the name suggests, Freelancer is a gig marketplace where freelancers can find businesses and individuals seeking specialised skills and expertise. The platform has over a million users across various industries, including web development, marketing, design, writing, and other sectors.
Through this platform, businesses can post projects and job listings, specifying their requirements and budgets, while freelancers can browse, find a matching gig, and submit a proposal. To enhance the entire experience, Freelancer provides features such as milestone-based payments, time-tracking tools, and a secure escrow system that safeguards funds for both clients and freelancers.
Toptal is a global talent network where businesses and individuals can find expert freelancers and remote workers in various fields. Toptal stands out from the competition by imposing a rigorous screening process, to ensure exceptional expertise and skills in niches like programming, project management, finance, business consulting, and others.
The goal of the platform is to provide access to a highly curated pool of professionals and help customers achieve better business success. Aside from the strict selection criteria, Toptal also provides a talent-matching team to help clients find the perfect talent for the needs of their gig.
Uber is among the companies that perfectly illustrate the dynamic nature of the gig economy. As one of the greatest gig economy businesses, Uber’s goal is to connect independent drivers or gig workers with passengers in need of transportation. The greatest advantage of the platform is the flexibility and autonomy it offers, allowing drivers to work on their own terms, and choose their own working schedules and locations.
Uber’s innovative approach to self-employment has reshaped the transportation industry. Not only does it create a network of transportation services powered by gig workers, but it also encourages individuals to become entrepreneurs and achieve financial independence.
Utilising a similar model to Uber, Lyft is also a gig economy company in the transportation industry. The concept of Lyft has revolutionised ridesharing by acting as a more convenient and cost-effective alternative to traditional taxi services.
Lyft also provides flexible and on-demand work opportunities which enables gig workers to customise their work schedules and earn incomes using their personal vehicles. It also offers a user-friendly platform, where passengers can request rides, track drivers, and make cashless transactions.
Uber Eats is a gig economy platform that operates in the food delivery sector under the Uber umbrella. The platform was designed to connect customers with restaurants in their area while allowing independent drivers to deliver meals to customers’ doorsteps.
Same to Uber and Lyft, Uber Eats is allowing gig workers to choose among flexible work opportunities and earn their income by utilising their own vehicles. The company also offers a convenient app where users can browse menus, place orders, and track deliveries in real time.
Airbnb is another gig economy company that has established a revolutionising concept in the lodging and hospitality industry. The platform is known as an online marketplace that connects travellers with hosts who offer unique accommodation options, ranging from private rooms to entire homes.
As one of the largest gig economy businesses in the industry, Airbnb empowers individuals to become hosts and earn their incomes by renting out their properties. Travellers can utilise the platform to search, book, and review accommodations, while hosts can showcase their listings and communicate with guests.
This model has disrupted traditional hotel accommodation since it’s beneficial for both parties – offering affordable lodging options for travellers while enabling individuals to monetise their properties and become entrepreneurs.
TaskRabbit is also an online marketplace that matches skilled gig workforce with local clients for a wide range of tasks. Utilising the mobile-friendly platform, users can request services such as handyman work, cleaning, moving assistance, furniture assembly, and other areas, while taskers can browse and accept those tasks, based on their skills and availability.
TaskRabbit’s concept provides flexible work opportunities and allows workers to earn their income by leveraging their skills and expertise on project-based arrangements. On the other side, the model is also beneficial for users, as it provides convenient solutions for individuals in need of assistance with various tasks.
Businesses that utilise the gig economy concept have shifted the entire perspective on employment. Engaging the gig workforce isn’t only helpful for optimising operational costs and getting access to an expert workforce in a certain niche. It is also beneficial for independent gig workers, allowing them to choose among flexible work opportunities while maintaining financial stability.
There are many gig economy platforms and companies that act as a middleman between organisations and skilled workforce. These organisations have shown constant rise in a vast variety of industries, and are projected to grow even more in future.